Charles Schwab

Talk to Chuck. You know what that means. The Charles Schwab Corporation, through its CEO and founder, Charles (Chuck) R. Schwab, is one of the world’s biggest discount brokerages. Managing approximately $1.3 trillion for around 7 million individual and institutional clients has made Charles Schwab a household name. What makes Charles Schwab different is the company’s ability to adapt to the ever-changing financial world. With the evolution of the internet, Charles Schwab realized how easy it was for his competitors to offer low-cost financial transactions. In order to combat this, Charles Schwab decided to make the company a brand name. His “Talk to Chuck” campaign made sure that not only did the company get their point across, but they reached their target market as well.

Accessibility:

The Charles Schwab Corporation has over 300 branches across the US, ensuring that the company is accessible to anyone, anywhere in the country. They also have other offices in Puerto Rico and the United Kingdom

Services:

What sets Charles Schwab apart from the competition is the company’s branding. Despite the fact that Charles Schwab probably has one of the highest commission rates with its $29.95 order minimum, the company was still able to attract millions of clients. That’s because investors know that they are getting their money’s worth. With Charles Schwab, the customer gets the reputation and the network of nearly 400 investor centers. Its global high-end marketing, asset management account solutions, and full-service feel have helped it acquire customers who look beyond the commission schedules. Other than discount brokerage, Charles Schwab also offers private banking, bond trading, annuities, and proprietary Schwab and Laudus mutual funds, as well as mortgages, and other banking products through its Charles Schwab Bank.

Achievements:*

2005 – Took the top ranking in the three-year performance category of Barron’s stock recommendation competition for the second consecutive year.
January 2006 – The Journal of Financial Advertising votes “Talk To Chuck” best ad campaign in Brokerage category and Best in Show for financial services advertising.
February 2006 – Took the top ranking in the five-year performance category in Barron’s annual stock recommendation competition after two consecutive wins in the three-year category.
September 2006 – Charles Schwab again topped the list in the five-year performance category of Barron’s semi-annual stock recommendation competition for performance through June 30, 2006.
March 2007 – Barron’s awarded first place for five-year performance to a model portfolio based on Schwab Equity Ratings – this time for the five-year period ending December 31, 2006.
April 2007 – Charles Schwab’s careers website ranked number six in the The Top Employer Web Benchmark 2007 done by Potentialpark, a research and consulting firm specializing in recruitment communication.
April 2007 – Schwab’s “Talk to Chuck” advertising campaign won the Grand Ogilvy Award in the ARF David Ogilvy Awards. Schwab was cited as “the best of the best” for successfully utilizing research to produce an ad campaign that achieves exceptional business results.
April 2007 – The San Francisco Chronicle names Charles R. Schwab its CEO of the Year.
June 2007 – Charles Schwab ranked number four in the top five online brokers in June’s Consumer Reports magazine. Schwab’s overall score is 85 and it rated ‘Excellent’ in the categories of Banking & Asset Management, Research & Education and Customer Support.

Additional Information:

To learn more about their company, visit www.aboutschwab.com

*Sourced: www.aboutschwab.com