E*Trade

E*Trade Financial: the mouse click that changed the world. That’s right. The first online trade that took place was made by Bill Porter, a physicist and inventor, using early E*Trade technology way back in 1983. E*Trade was originally a service bureau that provided online trading services and quotations to Charles Swab, Fidelity, and Quick and Reilly, among others. E*Trade Financial Services was founded in 1992 and started offering its services through CompuServe and AOL (America Online). Today, E*Trade Financial is one of the top financial services leaders, delivering quality financial information and innovation to millions of satisfied customers in over 40 countries across the globe.

Accessibility:

E*Trade Financial Corporation is chiefly based in New York city and has branches all over the United States, from Arizona to Washington. Being an international company, E*Trade Financial Corporation also has branches in Australia, Canada, Denmark, Finland, France, Germany, Hong Kong, Iceland, Japan, South Korea, Sweden, and the UK, making it one of the more visible online financial service companies in the world.

Services:

E*Trade Financial Corporation, through their website, www.etrade.com, allows their clients to buy and sell stocks and bonds, mutual funds, as well as options and futures trading. To further help their clients, E*Trade Financial Corporation offers tools such as Quotes & Advanced Charting, Cash & Lending Optimizers, etc. that can be used to maximize their investment potential. Other notable services offered by the company includes Retirement Planning, Advice & Education, Banking and Lending accounts for mortgages and credit cards, and low lending rates at the same time offering high rates on the client’s bank deposits.

Achievements:

1998 – E*Trade Financial was named as the top online investing services company by Gomez Advisors Inc. For those of you who are unfamiliar with the company, being called #1 by Gomez Advisors Inc. is like winning an Oscar.
January 1999 – E*Trade Financial had $108.6 million in new customer deposits in one day, setting a single record proving that the company is at the top of its class.

Additional Information:

E*Trade Financial Corporation is a publicly held company with stocks listed and traded on the NASDAQ (National Association of Securities Dealers Automated Quotations). To learn more about the company, visit their website, www.etrade.com