TD Ameritrade
TD Ameritrade is a giant among giants in the world of Stock Brokerage. Owned by the TD Ameritrade Holding Corporation, Ameritrade Inc. is considered the largest US online Stock Broker, with over 6 million clients. Initially starting out as a small banking firm called First Omaha Securities, Inc. in Nebraska, Ameritrade Holding Corporation soon rose to the top through a series of business mergers and acquisitions. In 1975, First Omaha Securities, Inc. opened its door as a discount brokerage firm (later named First National Brokerage Services, Inc. and then Accutrade, Inc.). Then in 1983 Ameritrade Clearing Inc. was established as a clearing broker. TD Ameritrade, Inc. is an introducing broker and uses TD Ameritrade Clearing Inc. as a clearing broker. The “TD” comes from TD Waterhouse USA, which Ameritrade Holding Corporation Acquired from TD Bank Financial Group. Ameritrade Holding Corporation later on changed its name to TD Ameritrade.
Accessibility:
The TD Ameritrade headquarters is located in Omaha, Nebraska and, currently, has over 100 branches nationwide. IT’s merger with TD Waterhouse made TD Ameritrade an instant giant because of the chain of 1,400 branches that TD Waterhouse operates around the U.S.
Services:
TD Ameritrade is considered to have one of the best customer relations departments, and that is one of the most important things that people consider when looking for an online Stock Broker. TD Ameritrade is available 24/7 to anyone who might require its services. And just like the evolving online brokerages, TD Ameritrade offers more than just your regular, run-of-the-mill buying and selling of stocks. Some examples of other services offered are financial advising, planning for small businesses, retirement and college plans, as well as portfolio guidance.
Taking advantage of today’s technology has also helped TD Ameritrade render better service to its clients. The company offers Express Account Opening and a wide range of programs geared towards meeting the different needs of their many clients. Programs such as Ameritrade Apex, QuoteScope, Market Motion Detector, and other trading solutions like SnapTicket, Trade Triggers, and its latest program, StrategyDesk – a powerful trading tool that helps create, test and execute trading strategies.
Achievements:
May 2002 – Named “Top Choice” Internet Broker by The Wall Street Journal, “The Cranky Consumer Column,”.
Jan 2003 – Named as one of the “Best of The Web,” by Forbes.
Jan 2004 – Named as one of the “Best of The Web,” by Forbes.
Feb 2004 – “Reader’s Choice Award” for best online brokerage company by Stocks and Commodities
April 2004 – The American Business Awards 2004 Finalist, Best Customer Service Team.
Jan 2005 – Institutional Investor Research Group ranks TD AMERITRADE’s Investor Relations department in the top three for financial services/brokers.
March 2005 – TD AMERITRADE’s Apex active trader program receives a four-star rating in the 2005 Barron’s Review of Online Brokers.
May 2005 – TD AMERITRADE receives an “A” for e-mail service in Corporate Insight’s e-Monitor Report on E-mail Customer Service
June 2005 – J.D. Power and Associates Certified Call Center, based on “An Outstanding Customer Service Experience,”
March 2006 – TD AMERITRADE’s Apex active trader program receives a four-star rating in the 2006 Barron’s Review of Online Brokers
2006TD AMERITRADE’s “Spotting and Seizing” Website wins the 10th Annual WebAward Competition for “Best Brokerage Website” in 2006, as presented by the Web Marketing Association.
July 2006 – J.D. Power and Associates Certified Call Center based on “An Outstanding Customer Service Experience,”.
December 2006 – TD AMERITRADE is listed as one of Forbes 2007 Best Big Companies.
2007 – TD AMERITRADE rated the 2007 best Web browser-based online broker by Barron’s based on trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis & reports, customer service & access, and costs.
April 2007 – TD AMERITRADE named Technology Company of the Year by The AIM Institute, a nonprofit organization supporting business development related to information technology.
Source: http://www.amtd.com
Additional Information:
TD Ameritrade is publicly listed on NASDAQ with its headquarters located located at Omaha, Nebraska, USA. For more information, visit their website at www.amtd.com.
